Everything about PurePlay Clothing is real. Even their advertising features real people instead of models. Consistent with the theme of ‘change’ that has spread not only across our nation but the world, this simple, yet innovative line of casual wear attempts to reinvent the plain old “sweatshirt.” With a patent pending recycled fabric called Eco-Logic Fabricä creating every item in their clothing line, PurePlay has just begun to reach new heights and transform everyday fashion. Their message “Clothes for the ReGeneration” is a belief of creating “green” clothing that will benefit the world — one person at a time. In these challenging times, it’s important to make conscious choices and that includes our wardrobe, even if it’s just a t-shirt.
With over four million tons of textile waste polluting our environment each day, the need for accessible eco-friendly clothing has been crucial. And finally we have an answer. PurePlay is not just another clothing line. It stands for a belief system that we all should have adopted a long time ago. Made with 70% recycled cotton scraps from clothing production, PurePlay garments require no additional cotton growth to manufacture their apparel. Instead, they reuse discarded scraps (sorting them by color, breaking them down to fiber form and re-spinning them into colored yarn) to create new clothing. This saves natural resources that would have otherwise been used to grow more cotton for production. It also reduces the use of chemicals, water and landfill usage and consumes less energy during production. That’s a lot— especially for an everyday clothing line. A study conducted by the Environmental Studies department at Yale continues to help better their manufacturing process and PurePlay is committed to improving their already superior garments. So now we all know what to get ourselves the next time we go shopping.
It seems that we spend a great deal of our time doing nothing but engaging in activities that are purely for our enjoyment. The 2007 American Time Use Survey conducted by the Department of Labor concludes that on an average workday, employed persons between the ages of 25-54 with children under 18 spend 7.6 hours sleeping and about 6.5 hours doing a variety of other activities that include eating and drinking, leisure and sports activities among others. Americans age 15 and over sleep about 8.6 hours and spend over 9.8 hours doing similar activities such as eating, shopping and leisure and sports activities. Now we can enjoy ourselves and still do some good by investing in PurePlay’s eco-friendly apparel. Take a look at the PurePlay Fall and Holiday collections and you’ll see that it’s not just another boring t-shirt or sweater. PurePlay is transforming classic American style and if you help spread the word, you’ll be a part of something big, one sweatshirt at a time.